Activision Blizzard achieves high sales despite parting with NetEase

Activision Blizzard achieves high sales despite parting with NetEase


2023-02-14 13:47:49

As for annual performance, Activision Blizzard’s revenue is $8.51 billion in 2022, up nearly 2% from 2021’s $8.35 billion.

Gamer pre-orders in the fourth quarter of 2022 increased 40% year-on-year (from $2.49 billion in 2021 to $3.57 billion in 2022). Mobile game pre-orders also increased, followed by an increase of about 47% (from $1.24 billion in 2021 to $1.82 billion in 2022).

In terms of engagement, Activision Blizzard reported 389 million monthly active users in Q4 2022. Overall, Activision Blizzard is highly focused on major blockbuster titles and implementing content upgrades. expected by players.

Activision Blizzard achieved positive revenue in the fourth quarter of 2022.

All three units, King, Blizzard and Activision are all strong contributors to Activision Blizzard’s success. All divisions reported record revenue for the fourth quarter of 2022, according to the latest report.

Candy Crush Saga continues to prove attractive thanks to growing revenue despite the challenges in the mobile game market. Developers are focused on innovating more content for the game (such as seasons and events) while adding social and competitive features to the traditional single-player experience, driving interaction from the player side.

Blizzard attributes the aforementioned success to the release of World of Warcraft’s Overwatch 2 and the Dragonflight expansion, as well as the continued growth of Diablo Immortal’s sales. Both these new releases and the increased engagement with this new content are critical to the developer’s record-breaking success. All three brought in over $100 million in sales.

Call of Duty is another bright spot. Activision reported that the revenue segment grew 60% year-over-year in the fourth quarter. Call of Duty: Modern Warfare II breaks its sales record. While Call of Duty Mobile also performed well, with a significant increase in the number of gamers. Overall, Activision Blizzard’s bet on high-end mobile titles especially Candy Crush, Diablo Immortal and Call of Duty Mobile clearly shows financial efficiency.

Activision Blizzard is facing many challenges, especially with the lapsed agreement with NetEase, concerns about releasing games back to China are growing when the relevant regulatory agency has not yet spoken. Activision Blizzard acknowledges that the lapsed NetEase deal is a concern for the company, but it remains optimistic about finding a new Chinese operating partner. The company estimates that about 3% of its revenue was in question after the deal closed.

Activision Blizzard is increasingly focused on recruiting and retaining talent. Game development teams grew more than 25% year-over-year in 2022. The company has lofty goals with a five-year plan revolving around DEI initiatives, increasing retention. employees thanks to these plans. Recently, Activision Blizzard reached an agreement with the SEC to raise the standards of the company.

Overall, most analysts expect Activision Blizzard to post revenue of $3.19 billion in the fourth quarter of 2022, about 12% higher than expectations. The company achieved this figure by combining reported GAAP net sales ($2.334 billion) plus deferred revenue of $1,232 billion.

#Activision #Blizzard #achieves #high #sales #parting #NetEase

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: