NetEase’s 2022 financial report is published, there is a noticeable change compared to the revenue and profit indicators.
The daily active users (DAU) count of mobile game Eggy Party surpassed 30 million daily players, the highest DAU in NetEase gaming history.
On May 27 of last year, Eggy Party was officially included in the open version, but did not attract many players. Until the end of last year, many players and analysts suggested that this discreet game could be NetEase’s most successful work of 2022.
According to NetEase, Eggy Party ranked third on the list of best-selling iOS in the country during the 2023 Lunar New Year holiday. William Ding, CEO of NetEase, said during the most recent conference that the game has been gaining pace. grew rapidly during the Spring Festival holiday and the number of DAUs surpassed 30 million. In terms of revenue, according to Qimai, the game made around $27.34 million on iOS devices in recent months, surpassing Genshin Impact and second only to Honor of Kings and Game for Peace.
Eggy Party is similar to Fall Guys: Ultimate Knockout, with a unique drawing style but less focus on competition. In addition, the NetEase team has added some new functions on the basis of Fall Guys: Ultimate Knockout, emphasizing social properties that allow gamers to interact with each other more.
For this year’s Spring Festival, new maps were added. Marketing channels are more suitable for young people than covering the image of the game. Currently, the audience playing the game is mainly students and students. In fact, at first, Eggy Party was not expected much. However, the situation has changed. Ding revealed that NetEase will invest more R&D power in Eggy Party and build it into a lasting product like Fantasy Westward Journey.
Since ending its partnership with Blizzard Entertainment, NetEase has attracted a lot of attention. While games like Fantasy Westward Journey, A Chinese Odyssey, and Naraka: Bladepoint still contribute the majority of the company’s game revenue, it’s clear that NetEase has to compete with a variety of competitors.
In its financial report, NetEase announced that it will be launching five new games. Currently, the global version of Eggy Party has been tested in the UK and the Netherlands. Harry Potter: Magic Awakened, a role-playing game, will be released in Japan, Korea, Europe, and America.
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