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TikTok recently informed Italian users that they would be sending ads without consent using data stored on their devices.
Italy’s data protection authority has officially warned Chinese social media platform TikTok for allegedly violating existing European Union rules aimed at protecting user privacy.
According to the Italian watchdog, TikTok recently informed users that it would send ads without consent using data stored on their devices.
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“We strive to build a personalized experience for our community, while at the same time committed to respecting user privacy … and operating in compliance with all relevant regulations,” a TikTok spokesperson said.
The Italian watchdog said it had the power to impose restrictions on TikTok, which is already growing rapidly around the world, especially among teenagers.
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The representative of the Italian watchdog is also concerned that inappropriate ads could be aimed at minors because TikTok has problems accurately tracking users’ ages.
The watchdog has also notified the Irish Data Protection Commission of TikTok’s allegation of breaching EU data rules. The Ireland Authority is the main EU regulator for TikTok and other leading internet companies due to the location of their regional headquarters in Ireland.
Companies operating in the EU can face fines of up to 4% of global revenue for privacy violations.
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