Krafton is still difficult to break through despite PUBG

Krafton is still difficult to break through despite PUBG


2023-02-16 16:11:54

Krafton posted Q4/2022 revenue showing a decline that included the company’s first quarterly net loss since starting public trading in 2021.

Accordingly, Krafton’s full-year revenue reached 1.85 trillion KRW ($1.47 billion), down 1.7% compared to the same period in 2021. Full-year profit was 500 billion KRW ($397 million), down 3.8% compared to the same period in 2021. In which, Q4 revenue reached 474 billion KRW (376 million USD), up 6.8% over the same period in 2021.

Krafton’s 2023 marks the beginning of a major push beyond PUBG for the publisher, with the company pushing for new genres and platforms, most notably the arrival of AAA console games and titles. PC horror game The Callisto Protocol. Krafton CEO Changhan Kim did not specifically mention the effectiveness of the games and the difficulty of implementing the plan over the past year. “Despite the results, it was not as expected of the market. Krafton needs to do more,” said CEO Kim.

He noted that in addition to the PUBG studio, the company currently has nine studios working on titles around the world. “Our philosophy has been to give creative studios autonomy in production so far, but in order to meet the expectations of our customers, we decided to strengthen the role of production management of Krafton Korea.” – the leader of PUBG emphasized.

In addition to those titles, Kim discussed open-world shooter Project BlackBudget (with a team consisting of core members from PUBG Studio) and Project GoldRush, a joint project from teams from the Czech Republic and Korea. Kingdom of Krafton will be an action adventure game designed with seasonal updates.

CEO Kim also talked about setting up a new open-world content platform created by users, allowing creators to monetize their work and leverage new AI technology. Krafton hopes a user-generated content platform similar to how Roblox does will begin testing in the first half of this year and launch in late 2023.

Krafton behind PUBG: Battlegrounds and The Callisto Protocol by Striking Distance Studios is set to launch its first AAA game studio in Canada. Led by former Ubisoft game director Patrik Méthé, the studio plans to recruit 150 people over the next three years, including positions in animation, programming, and human resources. Producer Benoit Frappier, game director Frédéric Duroc and chief technology officer Martin Paradis have joined Méthé in this new company.

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